Zum Image großer Versicherungsunternehmen in Österreich: Selbstdarstellung und Fremdwahrnehmung: Eine empirische Studie (202 Probanden/-innen) (Teil 2)

Translated title of the contribution: On the Image of Big Insurance Corporations in Austria / Self-Portrayal and External Perception: An Empirical Study (202 Respondents) (Part Two)

Erwin Eszler, Magdalena Hiesinger

Publication: Scientific journalJournal article

Translated title of the contributionOn the Image of Big Insurance Corporations in Austria / Self-Portrayal and External Perception: An Empirical Study (202 Respondents) (Part Two)
Original languageGerman (Austria)
Pages (from-to)14 - 19
JournalrisControl
Volume36
Issue number12
Publication statusPublished - 2014

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration

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