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Zum Image großer Versicherungsunternehmen in Österreich:Selbstdarstellung und Fremdwahrnehmung: Eine empirische Studie (202 Probanden/-innen) (Teil 1)

Translated title of the contribution: On the Image of Big Insurance Corporations in Austria / Self-Portrayal and External Perception: An Empirical Study (202 Respondents) (Part One)
  • Erwin Eszler
  • , Magdalena Hiesinger

Publication: Scientific journalJournal article

Translated title of the contributionOn the Image of Big Insurance Corporations in Austria / Self-Portrayal and External Perception: An Empirical Study (202 Respondents) (Part One)
Original languageGerman (Austria)
Pages (from-to)12 - 18
JournalrisControl
Volume36
Issue number11
Publication statusPublished - 2014

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 502019 Marketing

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