Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents)

Erwin Eszler, Theresa Völkl

Publication: Book/Editorship/ReportResearch report, expert opinion

9 Downloads (Pure)
Original languageGerman (Austria)
Place of PublicationWien
Publication statusPublished - 2019

Publication series

NameWiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft (WrBtrgBwVersWiss)
No.12

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration

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