Research output per year
Research output per year
| Translated title of the contribution | On the Marketing Potential of the Social Media Platforms Facebook", "YouTube" und "Instagram" for Insurance Companies in Austria: Results of an Empirical Study (200 Respondents) |
|---|---|
| Original language | German |
| Place of Publication | Wien |
| Publication status | Published - 2019 |
Publication series
| Series | Wiener Beiträge zur betriebswirtschaftlichen Versicherungswissenschaft (WrBtrgBwVersWiss) |
|---|---|
| Number | 12 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502052 Business administration
Other versions
- 1 Journal article
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Zum Marketing-Potential der Social-Media-Plattformen „Facebook“, „YouTube“ und „Instagram“ für Versicherungsunternehmen in Österreich: Vergleichende Darstellung von wesentlichen Ergebnissen einer empirischen Studie (200 Probanden/-innen)
Translated title of the contribution :On the Marketing Potential of the Social Media Platforms „Facebook“, „YouTube“ and „Instagram“ for Insurance Companies in Austria: Comparative Presentation of Main Results of an Empirical Study (200 Respondents) Publication: Scientific journal › Journal article
Projects
- 5 Active
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Insurance Business - The Epistemological-Ontological Perspective: Empiristic-realistic Structures
1/01/21 → 31/01/24
Project: Research funding
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