Original language | German (Austria) |
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Title of host publication | Qualitative Marktforschung. Konzepte-Methoden-Analysen |
Editors | Buber, Renate, Holzmüller, Hartmut H. |
Place of Publication | Wiesbaden |
Publisher | Gabler |
Pages | 47 - 61 |
ISBN (Print) | 978-3-8349-0229-0 |
Publication status | Published - 1 Jun 2007 |
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Renate Buber, Vanessa Klein
Publication: Chapter in book/Conference proceeding › Chapter in edited volume