Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis

Renate Buber, Vanessa Klein

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageGerman (Austria)
Title of host publicationQualitative Marktforschung. Konzepte-Methoden-Analysen
Editors Buber, Renate, Holzmüller, Hartmut H.
Place of PublicationWiesbaden
PublisherGabler
Pages47 - 61
ISBN (Print)978-3-8349-0229-0
Publication statusPublished - 1 Jun 2007

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